Course curriculum

  • 1

    Module 1: Direct Response Marketing

    • 1.1 Business Trifecta

    • 1.2 Direct Response Ads

    • 1.3 Vocabulary

    • 1.4 Marketing Triad
  • 2

    Module 2: Irresistible Offer

    • 2.1 Product vs Offer

    • 2.2 Pain Reliever vs Vitamins

    • 2.3 The New Opportunity

    • 2.4 Risk Reversal
  • 3

    Module 3: Converting Sales Funnel

    • 3.1 What Is A Sales Funnel?

    • 3.2 Video Sales Letter

    • 3.3 Webinar Funnel

    • 3.4 Application Funnel

    • 3.5 Brick & Mortar Funnel

    • 3.6 Lead Funnel

    • 3.7 Tools & Softwares

    • 3.8 Industry Funnel
  • 4

    Module 4: Quality Traffic

    • 4.1 3 Types of Traffic

    • 4.2 Traffic You Control

    • 4.3 Objective

    • 4.4 Targeting

    • 4.5 Ad Creative
  • 5

    Module 5: Sales & Conversions

    • 5.1 Our Goal

    • 5.2 Decrease CPA

    • 5.3 Increase LTV

    • 5.4 Fibo's Rules of Marketing